OXFAM: EMPOWERING PEOPLE

Oxfam Flagship Superstore was reimagined by StartJG to transform the charity retail experience into a community-centric, engaging, and impactful space. The design integrates a central café, modular layouts for events, and storytelling elements showcasing Oxfam’s global initiatives. Interactive touchpoints educate shoppers while inspiring action, from donations to volunteering. Flexible and scalable, the redesign significantly boosted performance—pilot stores achieved a 24% sales increase, far exceeding targets. By combining retail, social engagement, and brand storytelling, the superstore became a vibrant hub where customers could shop, connect, and contribute to positive change, redefining what a charity shop can achieve.