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SINGTEL: YOUR CONNECTED WORLD
2019
SINGAPORE
Most Innovative Retail Concept Award - Federation of Asia-Pacific Retailers Associations Awards 2019
Best Retail Concept of the Year Award – Singapore Retailers Association Awards 2018
Outstanding store design at the World Retail Awards 2020 - GOLD
Best Retail Experience - For Retail in Asia Awards 2019
Singtel UNBOXED is a pioneering portable, unmanned store that redefines retail engagement and earned the 2020 World Retail Award for Outstanding Store Design. Blending omnichannel convenience with immersive, hands-on experiences, the store features interactive touchpoints, 5G-enabled devices, facial recognition, and 24/7 expert assistance via kiosks and roaming bots. Modular and transportable, UNBOXED adapts to high-footfall locations while POPStation lockers ensure seamless transactions. Developed with SingPost and NCS, the store combines cutting-edge security, automation, and logistics. With over 70,000 visitors and a 96% customer satisfaction score, UNBOXED exemplifies innovation, flexibility, and a highly personalised retail experience.
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