SEPHORA: FLASH

Sephora Flash reimagines beauty retail by merging technology with convenience in smaller store formats. Developed with StartJG and Intangibles, the concept leverages NFC, virtual baskets, and digital touchpoints to empower customers to explore Sephora’s 150 brands and 14,000 SKUs seamlessly. The store enables click & collect, shop & ship, and personalised experiences, transforming shopping into a hassle-free, tech-enabled journey. By collecting insights on customer behaviour, Sephora Flash fosters data-driven decisions and optimises product engagement. The result is a connected, efficient, and interactive retail environment that enhances sampling, education, and purchase, setting a new standard in digital-first beauty experiences.