SUNNING: YOUR CONNECTED WORLD

Suning Hong Kong redefined retail in collaboration with StartJG, transforming stores into experiential hubs that bridge online and offline shopping. The redesign integrated interactive digital touchpoints, immersive product displays, and personalised experiences, turning transactions into engaging journeys. Customers could explore products, attend launches, and participate in workshops, while data-driven insights delivered tailored promotions and recommendations. Technology and creativity combined to create a seamless, educational, and entertaining environment. This visionary approach earned Suning the Transform Award, setting a new benchmark for customer-centric, technology-driven retail and positioning the brand as a pioneer in innovative, experiential shopping in Hong Kong.